Social media is a powerful medium for small businesses focused on community and individual customers to create brand exposure and...

Many people use virality as a success metric on social media. However, pieces of content that go viral for a brand do not always...

Modern marketing relies heavily on video. 56% of consumers view social media videos monthly, and 70% of eCommerce firms have increased...

In 2015, video content on social media surpassed all other types of content. With video traffic expected to account for more than 85...

One of the most challenging things we had to do in the early days of B2B International in the 1990s was convincing potential clients that...